Seven Junmai Daiginjo Sake is a limited edition brew representing the seventh generation head of Shirataki Sake Brewery, Shintaro Takahashi and the seventh generation brewer, Takaki Matsumoto. This unique brew is crafted during the coldest months, January and February, in Echigo Yuzawa Town, Niigata Prefecture – an area renowned for its heavy snowfall.

We designed a poster that hopes to captures the purity and freshness of the sake, featuring a beautiful backdrop of the Japanese Alps blanketed in snow.