DyDo Blend celebrated 25 years of One Piece with 16 limited release designs for their coffee series. Crafted under the guidance of Certified Japanese Coffee Masters, the series offered exceptional quality and taste. This collaboration is available exclusively at 7-Eleven Singapore.

As part of the campaign, we established official social media accounts on Instagram, Facebook, and TikTok under @dydoblendcoffeesg to build brand presence and engage with the audience. Our responsibilities included designing key visuals, managing social media content, collaborating with KOLs (Key Opinion Leaders) and media, and organising product sponsorships.

The key visuals featured all 16 One Piece characters, each paired with their unique coffee design. Official visual elements provided by Toei Animation ensured the designs stayed true to the beloved anime. Through targeted social media efforts, influencer collaborations, and product sponsorships, the campaign generated excitement and strengthened the connection between One Piece fans and the DyDo Blend coffee series.